Wednesday, 23 October 2013

Film Production Company: Pixar

Pixar Animation Studios is part of the Disney franchise and creates film through computer animation. Pixar is well known for its realist graphical design. Since the existences of Pixar in 1986, the company has made fourteen feature films. Including the Toy Story Trilogy, Finding Nemo, Up and Monsters Inc. Thirteen of the fourteen film films have received financial and commercial success. Twenty Seven Academy Awards in its short time has seen this young company develop into a leading film production company.  

Founded in 1979, Pixar was first known as the Graphics Group and part of one third of the Lucasfilm which was behind Star Wars and Indiana Jones. By 1982 the company started to contribute to the special effects of films including the Genesis Effect in Star Trek: Wrath Of Khan and the stained glass widow night on young Sherlock Holmes. The company became independent after the revenue stopped once Star Wars: Return Of The Jedi had ended through being part of Lucasart. Steve Jobs who founded Apple invested five million dollars into the company to buy the rights from Lucasfilm. Pixar became a top of the range computer hardware company selling products to the government and medical facilities. However Disney bought one which they used for there secretive computer graphic scheme CAPS. Poor sales of the Pixar product saw Steve Jobs plugged more and more money into Pixar. Pixar was on the edge of bankruptcy. Pixar sold much of its technology and cut staff, however the company was still known for its state of the art computer graphic design with small shorts.  Disney came back with a twenty six million dollar funding and a deal to make three films. The first film was Toy Story. 
Steve Jobs was still contemplating whether to sell Pixar but critics success from Toy Story saw the company stay on and become the success it was predicted. Steve Jobs took a more leadership role and became the CEO of the company through the films success. Toy Story became the first fully computer animated film and this computer animation was noticed for its innovation. Once the film had debuted many other film production company became interested in the technology. It wasn't only film industries that were interested by Pixar's animation. Gaming developers wanted use the graphics for video game games. The success of the first film helped build a new studio. Completed in 2000, Toy Story shows the changing fortune from a almost bankrupt company to being able to build a brand new studio (above).

The three film plan between Pixar and Disney was still in existence, however the production of Toy Story reached the first of many disagreements between the heads of Pixar and Disney. Pixar wanted the film to go straight to DVD but that was not part of the three film deal. Eventually the film did go to the cinema too. Conflict between the two companies saw Steve Jobs openly say he want to end the collaboration with Disney and go somewhere else. Eventually a deal bought tensions down with a distribution deal, meaning Pixar owned the film but Disney could distributed the film. This deal fell through when disney bought Pixar and all its stock markets for seven point four billion dollars. the deal went through meaning the distribution deal only worked for Ratatouille, Steve Jobs was to have no more with Pixar as Disney took full control. Since then the company has expanded its films and company through being part of Disneyland and Disney memorabilia. 

Taking a step aside from the troubles Disney and Pixar had, Pixar has created some memorable family films, including Monsters Inc, Finding Nemo, The Incredibles and Cars. Known for its state of the art detail and realism. Pixar has been easily ahead of over film companies computer animation. Pixar's troubles with Disney did not disrupt the originality and creativity the films they created. Pixar is seen in the categories for an academy award in best animated feature almost every year if not every year. The success brought has seen the company grow with a new studio in  Vancouver.

Finally, Pixar is very well known for its traditions in its films.  Every Pixar film has a short animated sequence off topic from the film at the start or end, before any credits for the real film begin or right at the end of the rolling credits. These shorts show off Pixar's originality and creativity with unconventional story's about clouds, umbrellas, a guy playing chess on his own and many more. The shorts also show off the latest in computer animated technology fro example the short about the umbrella shows off the design in water and rain making the scene looking almost real. Another tradition is including certain objects from the Pixar universe from previous films in the backdrop of new films. 




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